SEO: What is it, and Why should You Care?

SEO: What is it, and Why should you Care? This article will help you understand what SEO is and why you should worry about it.

When someone searches for products or services on Google or perhaps Alexa, are they seeing your website on the front page or not finding it at all?

Maybe, you already heard that SEO could boost your online business and trying to figure out – what exactly is SEO & how can it help you?

To clarify, SEO stands for Search Engine Optimization.

Search engines like Google or Bing always try to provide you with the most trusted and relevant answers for your queries. They have their private algorithm to measure a website’s content value and trustworthiness.

And this is where SEO comes in. SEO organizes and creates content that search engines will find useful for everyone and share your website contents with relevant user search queries.

In a nutshell, SEO can improve the visibility of your website and gain a better position on the Search Engine Result Page(SERP). So, more customers will naturally come to visit your website for their needs.

If you are interested in what SEO can bring to your business and why you should care about it, then please go through our full article.

At the same time, we will break down how SEO works for businesses in Tulsa, the Importance of SEO in your business, and why you should care about Search Engine Optimization. Let’s go!

●       Why Is SEO Important for your Website?

SEO keeps rising in recent years as consumers are continuously shifting from the traditional market to digital. Also, SEO is a cost-effective and effective way to reach customers in vital moments.

There are several reasons we can think of SEO’s importance. To take your business to the next level, here are some important reasons described –

✔ SEO Increases Trust and Credibility

Brand and digital properties like products or services bring credibility and trust to consumers. The goal of SEO is – using this advantage to make it more easily discoverable by search engines.

And for this reason, experienced SEO suggests a user-friendly, clean website with a good design because Google likes neat and clean interfaces of websites.

✔ Competition is greater than ever

There were around Seventeen million websites online in 2000. But in 2021, it bloomed to 1.88 billion. Your business is facing greater competition than ever before.

So, if you want to increase your online business, then simply building a website and sharing with friends will not work properly. Only effective SEO can triumph over competitors and bring your website on the front with a strong online presence. It will differentiate your business from the masses.

✔ Brings better Organic Traffic

Google, Bing, Yahoo, Baidu, and many other search engines are available at this moment. But Google owns the larger portion of user search. When your website is found on the first page on google, many interested users will continuously visit your website.

Moreover, SEO will make your website visible in search engines, especially Google, and continuously bring high-quality organic traffic to your website.

✔ Understand Consumer’s Need

Analyzing the consumer’s needs is another SEO function. A good SEO expert will go through search engine data, analyze SERP, and check other variables to understand user behavior and intention.

Therefore, SEO will give us data on consumer’s needs for a particular product or service.

✔ Google values great valued SEO content

As SEO focuses on search engines and Google, the largest search engine focuses on great content. Google has almost two hundred ranking factors, and high-quality content is among the top ranking factors.

Well-written contents are not always enough for ranking on search engines. SEO experts always use different methods to let Google know that your content is the best possible answer to your customer’s query.

✔ Give a Better User Experience

User experience is now the top priority of every marketer. Because a better user experience will bring happy customers for business and Google gives a better ranking for a user-experience optimized website.

SEO always tries to follow Google’s Core Page Experience to quickly find what customers want and get a good purchasing experience from the brand.

✔ Local SEO brings more Traffic and High Conversions

With the rise of mobile search traffic and local search like “professional lawyers near me”, Local SEO has become a core part of businesses’ online success.

Local SEO focuses on specific cities, neighborhoods, towns, and even regions to establish a brand’s visibility locally. SEO experts optimize Google My Business Listing, Yelp, Home Advisor, and other local search options to bring more traffic and high conversions depending on the industry.

✔ Competitors are already in SEO

An open secret for you – your competitors have already taken a step in the SEO field and probably for a while. SEO services have already become fully integrated with most of the digital marketing plans and campaigns.

If you have not started with SEO yet, then you are unquestionably behind your competitors. As a result, you will lose website traffic and ultimately your potential customers.

●       Why Should You Care About SEO?

You have already learned earlier why Search Engine Optimization is crucial for businesses. Many businesses have already invested in SEO services, but is this service really needed?

Let’s take a look at key features and benefits of SEO that you should care about –

✔ SEO has long-lasting Benefits

Unlike Pay Per Click (PPC) Campaigns, SEO has long-lasting benefits for your initial investment. Once your pages are well ranked in search engines, they will keep getting organic traffic for a long time.

Moreover, if you keep doing SEO optimization and marketing of your ranked web pages, it will keep bringing much more traffic as time goes.

✔ SEO decreases your cost for traffic

For an offline or online business, you must invest a good amount of cash to get better results. Speaking of leads, SEO services not only decrease your cost for traffic but also bring better results than PPC.

PPC campaign charges almost one dollar or two for every click on your website. On the other side, SEO leads to organic traffic from search results that do not cost you anything directly. In the long run, SEO is cost-efficient than PPC campaigns and brings better results too.

✔ SEO marketing generates qualified leads

SEO services are a whole package for your website. It does not limit to just keywords and content. Outbound SEO practices bring more qualified leads and improve the user experience for your website visitors. For this reason, customers refer others and bring more qualified leads for your business.

✔ SEO helps you understand the web environment

The World Wide Web(WWW) is constantly changing and bringing newer things. So it can be a challenge for you to stay on top constantly.

SEO practices are always taking place with new changes on search engines and other social media. As a result, SEO will help you keep updated with the web environment and constantly bring new tactics for your business.

✔ SEO impacts the customer’s buying cycle

An essential part of SEO is research, especially real-time ones. By using SEO tactics, you can create occasional ground-breaking deals, seasonal offers for your services or products, and valuable gifts in every purchase.

As a result, SEO tactics will increase your connection with your customers, making them more trustful and worthy of their time. Local SEO is the next big thing for getting more and more customers, and SEO helps you bring locals, customers from Google.

●       How can different kinds of SEO help You?

SEO is not that simple because every search engine has its own set of standards, and those standards are continuously changing. Search engine optimization (SEO) practically helps search engines to find your content easily and show your website contents to relevant search by users.

Additionally, SEO practices consist of many factors including – On-Page SEO, Off-Page SEO, Technical SEO, etc. In brief –

✔ On-Page SEO

On-page SEO will help you control your web pages including page codes, images, contents, loading speed, etc.

This type of SEO consists of various fundamental elements of optimization like headings, page titles, content organization, relevance, meta tags, keyword placement, density, etc.

The importance of On-page SEO – it involves specific words, tags, phrases to help search engines find your website easily and let users redirect for your targeted keywords search term. Those factors focus on your niche and let customers find you easily on search engines.

In fact, On-page SEO is fully under your control, and you should optimize it properly to get ranked on search engines.

✔ Off-Page SEO

Anything you need to do outside of your website to improve your search engine ranking and generate more traffic is Off-page SEO. Backlinks or link building is the major part of Off-page SEO.

This type of SEO increases your website value and reputation. Point to be noted, off-page SEO does not bring results in a few days. It takes months to increase your trustworthiness and online reputation.

Off-Page SEO’s main elements are –

• Backlinks
• Relevancy
• Follow and Non-follow Links
• Anchor text
• Link Juice

A good SEO expert always backlinks relevant high authority websites to your websites while working on other types of SEO too. As a result, your website keeps getting better and better day by day because of off-page SEO.

✔ Technical SEO

While those two types of SEO are popular nowadays, technical SEO is on the rise. As the name suggests, technical SEO involves technical components, ultimately leading to your website optimization.

Technical structures like sitemaps, URL structure, page loading speed, site navigation, schema, etc., are necessary for indexing and crawling your website by Google Algorithms. And Technical SEO makes your website very fast to navigate, functional and user-friendly.

Therefore, All of those SEO types aim for the well-being of your website. To make your website better, you need the help of all kinds of Search Engine Optimization(SEO) techniques.

●       Wrap Up Summary

Search Engine Optimization(SEO) is a very powerful technique if done correctly. But if you are thinking about going solo, then it could be a struggle.

If you are searching for local SEO in Tulsa, then you can call us anytime. With our digital SEO campaigns, we will bring success to your legal online businesses. Within a time frame, you will see dramatic changes for your web business.

After reading our article, we hope you already understood that SEO is the vital necessary thing for online businesses. And it’s not magic or very costly.

While SEO practices take time, we are here for you with our SEO services. Let’s have a chat!