Today, video still reigns supreme as an effective tool in marketing. The digital world is saturated with too much content, and if you want to stand out, you need to get started with videos.

Check out the stat below: 

Remember the electrifying rush you felt as a child when you sat in front of a cathode-ray tube? The way those cartoons danced and stories unfolded, and it kept your attention till the end— that’s the effectiveness of a good video.

Today, video still reigns supreme as an effective tool in marketing. The digital world is saturated with too much content, and if you want to stand out, you need to get started with videos.

Check out the stat below: 

So, you’re definitely here because you’re part of the 94% of marketers who’d love to use video marketing to elevate their marketing strategy. Don’t worry; we’ve got you covered.

In this blog, we’ll talk about the importance of video marketing as well as some promising benefits attached to incorporating videos into your digital marketing strategy. Stick around till the end to learn more. Cheers!

Benefits of Video Marketing

We only scratched the surface up there. Let’s walk you through some benefits you stand to gain from utilizing video marketing: 

• Increased Engagement:

Videos have taken social media by storm, and marketers have been active players utilizing it to their own advantage. If you’d like to see a spike in interactions on your social media campaigns, you need to use videos.

Catchy videos will leave your audience glued to your page, and with regular engagement, you become an authority in your niche. 

More so, if your aim is to sell a product, create attention-grabbing videos and watch as your product gets the engagement you desire from your intended audience. 

Unlike static images, videos actually work. Few people still have the patience to read long blocks of text, so take advantage of videos today and watch as your engagement shoots to the sky.

• Boosted Conversions:

Regular engagement without conversion is what? Wasted effort. 

With content, you’d probably get thousands of engagements with little conversions to show for that. However, you can never go wrong with using videos.

You see, with videos, you can speak directly to the audience, show empathy, and explain how your products or services can be beneficial to them. 

Always ensure that you know your audience and craft compelling stories to not only drive engagement but also prompt them to take action- whether to buy a course, subscribe to a channel, or even patronize your service.

• Enhanced Brand Awareness:

Thousands of brands are out there trying to sell their products, and if you want to stand out, you need to use videos. 

Videos have a wider reach, and if you set up a well-organized campaign, you can get millions of eyes on your brand. 

With catchy videos, you’ll be able to showcase your brand’s personality, culture, and values. These will sell you as trustworthy and get more people to love and recommend your brand. 

You might not know it yet, but visual storytelling creates a memorable and emotional connection with the audience, and once you’ve cracked that code, there’s no going down the ladder of success.

We will be leaving some tips at the end of this blog on how you can make better videos. Stay tuned to discover more.

• Improved SEO and Search Visibility:

Over the years, the phrase on the lip of every SEO expert has been, “Content is king.” Don’t get it wrong—content is king, but you should also understand that Google doesn’t follow a one-size-fits-all approach and regularly roll out updates.

Recently, search engines have preferred websites with video content because the algorithm believes that looking past the content on the website, you still have something of more value to share in the video, so your website makes it to the first page.

Valuable content and catchy videos are what you need to improve your website’s SEO and skyrocket your search visibility. Have that at the back of your mind, and watch as you thrive in the SEO space.

Importance of Video Marketing in Today’s Digital Landscape

Now that we’ve explored the benefits of video marketing, let’s check out why it is important in the dynamic digital world.

• Shifting Consumer Preferences:

You see, over the years, consumer preferences have witnessed a lot of shifts and changes. In early times, people used to be interested in reading long blocks of text, but then they changed to reading short-form content. As if that wasn’t enough, there was a drop in attention span, so people turned to videos.

The consumer is always right, and you have to be ready to be flexible to their needs. Video marketing is important to your content strategy if you want to keep up with the current trend. Create attention-grabbing videos that offer value, and watch how quickly you’ll see brand growth.

• Social Media Domination:

You also need to incorporate videos into your social media campaign if you want to see growth. They say a picture is worth a thousand words, now imagine how many words moving pictures are worth.

To dominate social media, you need to upload catchy videos with the right captions and hashtags so they can reach the intended audience. The algorithm takes all of these factors into consideration and delivers your videos to the right audience.

For example, if you own a beauty store, you’d want to include relevant hashtags like #BeautyEssentials, #GlamGoals, #MakeupMustHaves, and #BeautyFaves.

Remember, the key is to create videos with value, or else you’d not only lose engagement, but brand worthiness. 

• Videos are Easy to Share:

When people see a video that appeals to them, they tend to share it. So, let’s put this in perspective: if you get around 10,000 views on your video and about 4,000 shares, your business isn’t only reaching 10,000 people, but even more people. That’s a rinse-and-repeat process, and it actually works!

It takes just a few seconds to click on the share button. With that single activity, your brand can go from zero to hero. Do not undermine the effectiveness of videos. Start a video marketing campaign today and witness the difference!

• Future of Marketing:

Video is undoubtedly the future of marketing. Video marketing in the future is going to be a whole new ball game, thanks to cool tech like Augmented Reality (AR) and virtual reality (VR)

Imagine trying out products in an augmented reality space or being part of a virtual adventure in a brand’s story. It’s like bringing videos to life! 

With more personalized and interactive content, the future of video marketing is all about making experiences that stick in your memory. Get ready for a wild ride as technology keeps pushing the boundaries!

7 Tips For Creating Catchy Videos

As promised earlier, here are some valuable tips to help you elevate your video marketing game:

1. Prioritize Lighting.
2. Focus on Sound Quality.
3. Optimize Camera Stability.
4. Plan Your Shots.
5. Edit Thoughtfully.
6. Use High-Resolution Footage.
7. Shoot from a Variety of Angles.

On a final note:

Video marketing holds a lot of benefits if done with the right strategy. As a business owner or content creator, you need to be at the top of your game and utilize video marketing to its fullest. Wishing you the best of luck on your video marketing journey!

To learn more, click here: 

The post Importance And Benefits Of Video Marketing appeared first on Local SEO Tulsa.

Attorneys, doctors, and various professionals alike are striving for growth, brand leadership, and strong community connections. To achieve these goals, embracing the significance of SEO (Search Engine Optimization) is essential.

In this article, we’ll look at the importance of SEO for small business branding in Tulsa, with a focus on local branding, business growth, and brand strategy. You’ll learn everything that you need to know.

Small Businesses: The Cornerstone of Tulsa’s Economy

Tulsa, Oklahoma, is a vibrant hub of businesses, both small and large. While national and global corporations have their place, the lifeblood of the community often flows through local businesses.

As a small business owner in Tulsa, you understand the unique challenges and opportunities that come with serving the local market. This is where the power of SEO for branding becomes evident.

The Essence of Local Branding

Local branding is about establishing a solid and recognizable presence within your immediate community. It’s not just about having a sign above your door but ensuring that your business is easily discoverable by potential customers. Local SEO is the key to achieving this

When your potential clients search for services you offer, whether legal advice, medical expertise, or any other professional service, they turn to search engines like Google. If your business doesn’t appear on the first page of search results, you may be missing out on a significant number of potential clients. This is where local SEO comes into play.

Crafting a Winning Brand Strategy with SEO for Branding

Your brand isn’t just your logo and company colors; it’s the perception people have of your business. A well-thought-out brand strategy is vital for creating a positive and lasting impression. Local SEO plays a pivotal role in shaping this strategy.

Through optimized content and a robust online presence, you can convey your brand message, values, and unique selling points to potential clients. This, in turn, helps you build a brand identity that resonates with your target audience.

Brand Visibility Through SEO

One of the primary goals of any branding strategy is to make your brand known to your target audience. SEO is the gateway to achieving this goal. When your website is optimized for search engines, it stands a better chance of ranking high in search results. This high visibility in search results can significantly increase brand exposure, making it more likely for potential customers to come across your brand.

SEO Builds Brand Credibility

Credibility is a cornerstone of effective branding. Consumers are more likely to trust and engage with brands they perceive as credible and authoritative. SEO plays a vital role in building brand credibility by establishing trust factors.

SEO Connects with Target Audiences

Effective branding isn’t just about making your brand known; it’s about making a connection with your target audience. SEO helps bridge this gap by ensuring your content and message reach the right people at the right time.

SEO Fosters Brand Consistency

Consistency is key to effective branding. Whether it’s the messaging, design elements, or the overall brand experience, maintaining a consistent brand image is vital.

SEO Improves User Experience

User experience (UX) is integral to the success of any branding strategy. A well-structured, easy-to-navigate website with fast load times and secure connections enhances user satisfaction, positively impacting your brand’s credibility. A seamless and enjoyable user experience not only keeps visitors on your website but also encourages them to return.

Content Personalization

SEO can help you understand what your audience is searching for, allowing you to tailor your content to their specific needs. This personalization fosters a stronger connection and increases the likelihood of engagement and conversions.

Brand Leadership Through SEO

Small businesses have the potential to become leaders in their respective niches, and SEO is a powerful tool for achieving this. By consistently implementing SEO strategies and techniques, you can position your business as an authority in Tulsa. This not only boosts your branding but also fosters trust among your clients.

SEO Tips for Business Branding

Keyword Research: Understand the search terms your potential clients use when looking for services like yours. Incorporate these keywords into your website content.

Optimize for Mobile: With the increasing use of smartphones, ensure your website is mobile-friendly. Google favors mobile-optimized sites.

Local Listings: Create and optimize your business listings on platforms like Google My Business. This helps in local search rankings.

Quality Content: Publish high-quality, relevant content that answers your audience’s questions and provides value. Content is king in the SEO world.

Engage on Social Media: Social signals can impact your search rankings. Be active on social platforms and engage with your audience.

Online Reviews: Encourage happy clients to leave positive reviews. These reviews not only build trust but also influence search rankings.

Business Growth Through SEO

Small business growth is the common goal, and SEO is a catalyst for achieving it. With SEO, you can expand your reach, attract a larger audience, and ultimately, drive more revenue. An SEO professional or expert in Tulsa can help your business climb the search engine ranks, ensuring that your brand gets the visibility it deserves.

John Bergman: Your Local SEO Expert

If you are thinking of implementing SEO for your local business marketing, having a local expert can make all the difference. John Bergman is not just another name in the field but someone who understands the nuances of Tulsa’s market. His local SEO expertise can be the guiding light for your small business, ensuring that your online strategy aligns with your community’s specific needs.

Final Thoughts

For small businesses in Tulsa and surrounding areas, SEO is more than just a digital marketing strategy – it’s a lifeline for branding, growth, and community connection. John Bergman’s local SEO expertise can be your ally in this journey.

By understanding the importance of local branding, business growth, and brand strategy, you can elevate your small business to new heights, becoming a brand leader in the heart of Tulsa’s thriving community. Embrace the power of SEO, and watch your business flourish like never before.

Click her to learn more:

The post The Importance of SEO for Branding appeared first on Local SEO Tulsa.

We will discuss top Youtube marketing strategies here that will generate visitors and customers for your business.

Youtube Marketing Strategy guide 2022

1.     Create your youtube channel

Setting up your youtube channel is the first step of youtube marketing. Since youtube is part of the Google family, therefore, you can create a channel using your existing google account. However, for brand management, it is recommended to have a separate brand account of google. It is best to use this for further youtube marketing. Complete the information of About, Channel name, Tagline, attaching your social media accounts to it. Your first and most important task is done.

2.     Know your audience

Before diving into the ocean of youtube video marketing, learn about your audience. Understand who and where your target audience comes from. When you already have your youtube channel set up, through the option of AnalyticsTab, you can have an insight into your viewers.

3.     Research your competitors

The best way to make good quality content is to research what your competitors are doing? Competitor analysis for their video content, average views per video, most views, subscriber count, and what people say in their comments box are crucial studies. After analyzing that, you can have an idea for your channel what you should do. Run a SWOT analysis for them, and you know your direction.

4.     Learn from your favorites YouTube channels

When you are in the field, you like the content of others for inspiration. Research on your favorite channels that how they are attracting visitors and what are their ways of engagement with their subscribers? Try to follow their best practices. The thumbnails, the logo, their frequency of engagements with the comment section, how they are advertising their post, service, or products are all you can learn.

5.     Optimize your Videos

It is a crucial step that can increase your reach among general visitors. Many people make good videos, quality content and their frequency of posting videos is also good but they never get the number of visitors for this particular reason that their videos are not visible when searched. You should optimize your content. Use keywords, hashtags, descriptions, tags, and an optimized thumbnail. Do keyword research (use google keyword planner or many other options are in the market) to research what target words people are writing to search for your niche or products. Add keywords in your titles, use a timestamp to divide the video into chapters, complete descriptions, and an intriguing yet engaging thumbnail will drive attention towards your video.

6.     Schedule your video postings

Make a planner about how many videos you will post in the coming month and divide the intervals. Your content should be ready before the deadline. Your schedule will make it easy for you to post content frequently. It will engage your visitor when they know which day of the week the new video comes.

7.     Optimize your Channel

Never ignore the optics of your channels. Logo, cover pictures, and all the graphic work is the key to attracting people’s attention at first glance. Make your customize design and use a customized font. Make a trailer of your channel in a video, organize your videos in playlists. Use subtitles and translations to increase your audience’s reach.

8.     Youtube Ads

An authentic way of promoting your channel is to use a reliable marketing platform of youtube itself. Before signing up for youtube paid content, you should have good content on your channel first and keep the content flowing. Make your content ready for new visitors when they come after seeing an ad.

9.     Collabs are new youtube marketing strategy

Collaboration with influencers is a new fashion on youtube. It is an effective way to promote new channels or products. Your collab partner can market under the hashtag of Paid or Ad.

10. Revise & Learn

Never stop learning after reaching certain milestones. Observe your data, analyze your feedback, and keep updating your strategies. Try new things but stick to your originality as well. Never hesitate from experimenting & using technology for a growing audience.

Popular Youtube Marketing Tools

Following are some youtube marketing strategy tools that are useful and also keep you updated round the clock.

• Mentionlytics helps you monitor your social platforms for nay mention (good or bad) and keeps a tract of specific keywords.
• Channelview insights offer analysis of stats and demographic data. You can use it for multiple youtube channels. It gives reports in CSVs or PDFs.
• Canva helps you design attractive thumbnails, professional banners, and other youtube artwork to attract visitors.
• BuzzSumo is a powerful online tool for digital marketing. It allows creators to find out what content is popular by keywords. It also gives insight into your competitors.
• Vyond is an online software for animAtion. With the help of Vyond, one can easily create powerful animation videos for business without having professional expertise.
• The Hootsuite app is a complete package that gives you data for the mentions of your keywords and brands. It schedules all social media activity, which includes youtube videos as well.

So, that was an overview of Youtube Marketing Strategies. Which tool is your favorite? What strategy you are planning to apply to your channel in 2022. Comment below and share with us.

The post Youtube Marketing Strategies: A complete guide to increasing views on your channel in 2022 appeared first on Local SEO Tulsa.

Start blogging regularly.

Blogging is a great way to build your brand. It helps you get more leads, traffic and customers.

In this article I’ll go over some of the best ways to use blogging as a lead generation tool for your business:

• Blogging can help you get more leads by attracting new people who are interested in what you have to offer. You don’t have to directly sell anything on your blog; instead, write posts that offer valuable information related to your industry or niche. Make sure that you include links back to relevant pages on your website where people can learn more about the products or services that you sell – this will increase their chances of contacting you directly! (For example: If someone reads one of my articles about fashion tips for men who want to dress well at work but doesn’t know where else they should go from here, maybe they’ll click through into another post about which brands make suits specifically designed for men like them.)
• Blogging also increases traffic because when other sites link back up onto yours it means more visitors coming through! Most search engines use page rank algorithms (like Google’s PageRank) which look at how many domains link back up onto yours before deciding whether or not those pages should show up high enough within search results pages so visitors will find them easily too – so be sure not only do we ourselves link internally within each article but also externally as well!

Make sure you have a strong call to action on your website.

Call to actions are a great way to encourage people to take action. They help you get more leads for your business.

For example, if you’re running a website that sells cat food, a call-to-action might be something like this: “Buy Now!” or “Add To Cart”.

The point of a call-to-action is to encourage visitors on your site (or social media) to do something specific. You might want them to click through for more information about one thing or another – or maybe you want them to sign up for your email list so they’ll hear about future deals and offers directly from you.

Optimize your homepage for search engines.

• Make sure your homepage is on topic.
• Make sure your homepage is clear and concise.
• Make sure your homepage has a clear call to action.
• Make sure your homepage has a strong headline.
• Make sure your homepage has a strong subheadline, which should be the same as or similar to the one used in other content (such as blog posts) that you publish on the site—this helps Google understand what this page is about and rank it more highly in search results for related queries.
• Include an image (or two) that adds value to what’s written on the page by conveying information visually—we’re all visual creatures, so we’ll want to see some sort of image if possible!

Write guest posts.

• Write for a website that is relevant to your business.
• Write for a website that has a large audience.
• Write for a website that is known to pay its guest bloggers.
• Write for a website that is known to link back to your site

Get active on forums and social networks.

Social media is a great way to get your content out there, but you can also use it as part of your sales and marketing strategy. Social media helps you connect with prospects, but it also lets you engage with customers on a personal level by listening to their feedback and responding accordingly. This will give them confidence in your business, which they’ll be more likely to recommend or buy from again when the need arises.

Get more reviews.

The first thing you need to do is get reviews. These days, customer reviews are a huge part of the buying process, and if your business doesn’t have them, it might be costing you sales.

When people are considering where to spend their money, they check out what other customers have said about a business before making a decision. This can be on Google or another review site like Yelp or TripAdvisor​—or even just by reading reviews at the bottom of an ad or page after looking for things like “reviews” or “ratings.” The more positive customer testimonials (and there should always be some good ones), the better chance that someone will trust the information and make an appointment with you!

A few simple things can help boost your organic traffic, which in turn drives more leads.

To get more leads, you need to get more traffic. To do that, you need a strong SEO strategy and strong calls-to-action (CTAs).

• Create an enticing headline that reflects what your business is all about.
• Make your CTA clear and easy to find on every page of your site.
• Include a “Contact” button at the top of each page so people can easily reach you if they want to send an email or make a phone call.

You can also take advantage of social media by creating accounts for yourself and your business on as many platforms as possible: Facebook, Twitter, Instagram, Pinterest…the list goes on! You’ll have better luck if the username includes keywords relevant to your niche or industry—for example: “Jane Smith’s Painting Service” rather than just “Jane Smith.”

Conclusion

In conclusion, there are plenty of ways to get more leads for your business. The key is to choose the ones that will work best for your company and give it a try!

The post How to get more leads for my business? appeared first on Local SEO Tulsa.

Let’s start by answering the question on the relevance of SEO, Search Engine Optimization. Undoubtedly, SEO is worth all the hype it gets in 2021 – and it will continue to do so beyond 2021. Bold claims, eh?

Well, we have stats that prove our claims:

According to BrightEdge Research, search engines initiate about 68% of all online experiences. And that’s not all. Compared to organic social media, SEO drives incredible traffic for those who do it right – at least 1000% more.

Now, do you still think SEO is not relevant? Unlikely!

SEO is like Santa; it always comes bearing gifts for those who do it rightly. In other words, it will always be relevant. But we have to warn you: ranking on the first pages of search engines is not as easy as it was years ago. Now, you have to push the right kind of traffic to your sites – and that might be expensive.

More importantly, you have to be specific with your SEO efforts: target your locality, especially if you’re a local business. Why?

There is no point boasting of amazing traffic when they don’t convert to revenue for you. Instead, you should invest heavily in local SEO. Perhaps that’s confusing, check this perspective:

Imagine that you have an insurance company down in Tulsa, Oklahoma. And truly, your website gets incredible traffic monthly. Unfortunately, 90% of those are from inhabitants of Myrtle Beach in South Carolina. Now, ask yourself: would SEO translate to revenue for your business in this case?

Bottom line: SEO is worth all the hype it gets. However, you should be specific about it to get desired results for your business. And that could be expensive. How expensive?

Let’s find out!

Wait, if you’re new to SEO and don’t know what it entails, you should read this post first.

The Cost Of Doing SEO For Your Business

The cost of modern and effective SEO varies depending on the agencies, freelancers, and locations. Nevertheless, it is way more affordable than it used to be years ago.

Now, you can get most (about third-quartile) SEO services on a monthly retainer. And with such an option, you can expect a $5k average.

Pro tip: SEO is only expensive at the beginning. The more you build on your previous efforts, the less it’ll cost you.

Ultimately, good SEO doesn’t cost (regardless of the quote you’re paying); it pays! That said, what would you get in return for investing in SEO?

The Benefits Of Doing SEO In 2021 – And Beyond

Your business needs traffic, customer engagement, brand credibility, and enhanced conversion to sell more. However, for each of those elements, SEO is crucial.

No other marketing strategy brings you as much traffic like SEO. And while the general SEO might not necessarily improve your credibility and conversion, local SEO would. Plus, SEO is a core unit of all branding strategies – from reputation management to public relations.

In summary, SEO can’t do it all alone. Without Rudolf, the reindeer, Santa couldn’t have possibly distributed all his gifts. So, SEO isn’t any different. In other words, you will still need complementary strategies like content marketing, social media marketing, and PPC to get sustainable results.

Good news: we offer all those complementary services and the big elephant (SEO) at local SEO Tulsa. Our local digital marketing services can and will help your business. The best part: all you’ll need to start is to contact us with your needs!

The post Is SEO Worth The Hype In 2021? appeared first on Local SEO Tulsa.

It is also why 99 percent of people using video marketing say they would continue to use it moving ahead. About 96 percent of these people plan to increase their video marketing budget in the years ahead because of the impact they make on their audience. In 2020, over 239 million people watched videos in the US alone which has made video marketing an important part of any marketing campaign.

Today people are watching videos for just about anything. From learning online, for entertainment, DIY project, you can find videos for everything you may want. Here, we will look at some of the top benefits of video marketing and ways to use it to your advantage.

Boost Revenue

Marketers using videos have seen a massive increase in their audience engagement and conversion rates. Video marketing helps companies grow their profits by nearly 49 percent compared to the those who don’t.

Positively Influence Buying Decisions

In a saturated market filled with choices, videos play a huge role in helping buyers clear doubts and make a buying decision. As per Forbes, over 90 percent of the consumers say watching a video about a product/company helps them make a buying decision. Around 64 percent of the consumers say watching a video increases their chances of buying a product/service.

Video marketing plays a crucial role in streamlining the buyers’ journey. As a result, it helps in improving their conversion rate.

Consumers Prefer Videos

As per data shared by HubSpot, people prefer watching videos over other forms of marketing materials like newsletters, pdf, photos, articles, and others. Consumers use a number of different methods to conduct market research. It helps them find the best option available for them.

It includes looking at search engines, visiting brands’ websites, reading articles, or watching videos. Brands can use all of these instruments to promote their videos and convince their consumers.

Video Builds Brand Identity

Creating a brand identity is at the helm of any marketing campaign. It is seen that a number of interesting and to-the-point videos grab the attention of the viewers and help build a brand.

When posted on various social media channels, such videos offer many benefits. They create a trickle-down impact on your brand by improving brand voice, brand visibility, and brand authority in the said niche.

Drive More Traffic – Boost Your Website’s SEO

When you look at the bigger picture, video marketing is a crucial element of any digital marketing campaign. One of the primary purposes of digital marketing campaigns is to drive traffic to the website and improve search engine rankings. As per research, marketers using video enjoy 41 percent more traffic than their counterparts.

Higher Search Engine Ranking

Videos can drastically increase the dwell time or the time users spend on a website. It is a vital Google Ranking Factor, and 80 percent of the marketers using video have witnessed a jump in dwell time on their websites. Using video marketing effectively can improve the chances of being ranked on the first page of Google.

Stay Relevant – Use Videos

Consumers love brands/companies that keep up with the changing times. Videos help showcase that perfectly. There are many different ways you can share videos with your audience instead of going the conventional way.

It includes Facebook/Instagram Stories, YouTube Shorts, Streaming Live Videos, etc. You can also create animated videos to educate, inform, and impress your audience. The possibilities with videos are practically endless.

Video Marketing Offers Better ROI

Every business wants better ROI on its marketing efforts. About 83 percent of companies using video marketing say they enjoy higher ROI. There are a number of video creation tools you can use that will help you create videos for enhancing your marketing efforts. For example, even smartphones can create pretty decent videos these days and are much handier.

The ‘focus’ should be on creating video content that engages the audience and offers great value. Even if the video is not made perfectly, it is sure to make an impact on your audience.

Mobile Users Love Videos

Video and mobiles go hand-in-hand. According to a recent survey, over 90 percent of the users watch videos on their mobile phones. In addition, according to YouTube’s in-house research, the consumption of videos on mobile increases year after year to the tune of 100 percent.

As a marketer, missing out on this potential outreach, opportunity, and audience would be foolish. Video allows you to reach a larger audience and a much broader age group. Moreover, they showcase your brand’s personality to a targeted audience through engaging video content. 

Videos Promote Social Sharing

If you create fun, engaging, and educational videos, the users will share them with others on social media networks. You will be surprised to know that video content is 1,200 percent more likely to be shared than text and links combined.

Moreover, 92 percent of the video viewers on mobile share it with other users. Video sharing helps create brand awareness and identity while building trust and credibility in the market. Overall, it is the key to creating a sustainable business model that stands the test of time.

In conclusion, video marketing is a powerful tool for lead generation, boosting conversion, and create brand awareness. Video marketing is here to stay and if you are not using videos for your business, you are losing out on customers.

Create engaging videos for marketing because it works!

The post Top 10 Benefits Of Video Marketing appeared first on Local SEO Tulsa.

Short answer: yes!

Social media and Social Media Marketing (SMM) are crucial for scaling businesses in this digital world. Even better, they are the most cost-effective tools of digital marketing. And funnily enough, other marketing strategies adopt SMM. How so?

For example, email marketing always contains social media follow buttons. The same thing applies to blogs and websites – you’d at least find share buttons for popular social media platforms like Facebook.

In essence, social media and SMM are a big deal. And if you’ve not started exploring these robust marketing opportunities for your business, you should get started right away. Here are more reasons to convince you to do so:

3 Top Benefits Of Social Media And Social Media Marketing – With Stats

Customer Engagement

The key strength of social media is the seamless interaction it allows between businesses and customers. Ordinarily, no other media has ever gathered that much audience at a single spot. More than half the world’s population is on social media!

Now, being on these platforms by itself might not mean much to you. But consider this:

The beauty of social media platforms is their two-way communication. And according to 68% of consumers, that seamless communication helps them interact with brands and companies. So, what does that mean for your business?

Constant interaction builds trust. And when you keep the act up, your customers will soon be your best pals – plus, they would be satisfied too.

Key takeaways: social media and SMM enhances customer engagement, satisfaction, and brand loyalty.

SEO And Reputation Management

If you think SEO and citations end on your website and public directories, you might want to rethink that. Now, you might also argue that social media doesn’t directly impact SEO. But is that true?

While social media doesn’t directly impact SEO, the links shared on these platforms are instrumental to how search engines rank your websites. Incredible, eh?

According to CognitiveSEO, there is a link between social shares and SEO. And Google’s Webmaster Trends Analyst, Gary Illyes, supports the claim. In his keynote discussion at Pubcon 2017, he stated that:

“The context in which you engage online, and how people talk about you online, actually can impact what you rank for.”

Bottom line: social media mentions, and shares can enhance your SEO efforts. But they do even better; they improve customer experience and brand image.

The best part: 71% of the customers who had a positive experience with you on social media are likely to use your services and recommend your business to others.

Key takeaway: social media and SMM enhance your local SEO efforts to push more traffic to your business.

Customer-centric Decisions

All businesses face the struggle of launching new products. And the issue often lies with if customers would accept their idea. But frankly, all that episode could have been avoided with social media marketing. How so?

At its core, SMM is also a market research tool. And you can use it to evaluate the needs of your customers. By observing the interactions on your profile, posts, and surveys, you can easily detect what your audience wants.

More importantly, SMM can help you understand the demographics of your customers – and how best to relate with them. But for that, you might want to grow your social media following first.

Overall, know that other companies are also using SMM for making business and market decisions too. It works for them; it can work for you too!

Verdict

SMM is an instrumental tool you can harness for your business. It boosts customer engagement, traffic, and sales. And the best part: it is relatively affordable compared to other digital marketing strategies.

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